Neil shares how Sky are hoping to connect with the younger generation across the UK who will become future NFL fans. The NFL are working towards creating a personalised children's book for these young fans, a project that both Neil and Richard are working on. Personalisation Experience returned for a second year at the RAI Amsterdam, Netherlands from 19 - 22 March 2024. Visitors heard from from leading minds and innovators, experienced the latest developments and technology in personalised print solutions. Personalisation Experience will return from 6 - 9 May 2025 at the Messe Berlin, Germany. For more information visit: https://www.personalisationexperience.com/