FESPA Podcasts

Personalisation with MediaClip

Episode Notes

FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marie-Evie Lemieux, CSO at MediaClip and Marion Duchesne, CEO at MediaClip about Personalisation. Marion describes Personalisation as being a personal connection with a product. Maria describes Personalisation as the ability to connect people with specific content that is created between the supplier and the user. Maria and Marion share the current Personalisation opportunities for Brands.