FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marcin Majda, CEO and Co-Founder at Antigro and Waclaw Mostowski, Chief Revenue Officer and Co-Founder at Antigro about Personalisation. Marcin describes Personalisation as personalised content tailored to the customer's interest and highly personalised gifts and products. Waclaw describes Personalisation as offering the customers the ability to show off their own unique style and allowing individualisation possible.